____________________________________________________________________________________________________ Mizkan
Euro
Osu is a combination of Japanese and UK heritage . We ’ ve used a traditional Japanese cherry blossom design for the label , as a way of calling back to our roots . The product itself is a deliciously tangy vinegar . It ’ s based on apple cider vinegar , but slightly milder and softer on the palate . To achieve this taste , we used our own patented technology . The result is very drinkable , and pairs well with fresh foods . We believe Osu offers something unique , and we ’ re excited to introduce it to the consumer market very soon .”
Manufacturing on such a significant scale requires investment in all the latest tech , as Ichiro reveals : “ Technology is central to the way in which we design and create new flavor options for our products . We use culinary technology to perfect our recipes before they go into mass production . In Japan , we ’ re a major manufacturer , meaning we have the facilities available to generate some complex and interesting new products . Our long history of success in the Japanese condiment market has given us the knowledge and expertise we need to expand on a global scale .”
Customer driven
For Mizkan Euro , innovation is about more than machinery . As Ichiro asserts : “ Our research and design team is one of the best in the industry . We use all the information we have to create products that the market actually needs . We look at people ’ s eating habits , cultural shifts around food , and brand loyalty , to make decisions about what our next product should be . All of this is supported by our close work with the local retailers , who can provide insights into consumer behaviors on a more regional level .
“ We often conduct interviews and focus groups , to gather first-hand information about what people want out of a condiment . We go into any new development stage with a very clear idea of our target customers . We know what they are looking for , and we design our products to suit their needs .
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