Food Chain - Issue 202 - October 2024 | Page 98

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furthering our reach in the UK . We are particularly thrilled to expand our brickand-mortar offering , with a target of 200 sites globally over the next ten years . The Sides high street restaurant is a fresh concept providing a unique opportunity to create new forms of engagement for fans of the Sidemen .”
However , the expansion doesn ’ t stop at restaurants . Recently , the Sidemen launched a frozen food range exclusively available at Iceland stores . According to Grocery Gazette , Sides collaborated with Iceland to develop an exciting variety of frozen products . This followed the launch of the Sidemen ’ s meat snacks in 3000 Tesco stores and 1000 One Stop shops in April 2024 . The frozen food line marked the Sidemen ’ s further foray into the grocery sector , which began with the introduction of Best Cereal earlier this

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WWW . BREADINGANDCOATING . COM year . The two HFSS-compliant flavors , Choco Crunch and Caramel Gold were produced by UK-based Mornflake and achieved sales of over 100,000 boxes within two weeks of release . Additionally , in 2022 , Morrisons began carrying the Sidemen ’ s XIX Vodka in over 300 stores , followed by a nationwide Tesco rollout in October 2023 .
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