Food Chain - Issue 202 - October 2024 | Page 99

_______________________________________________________________________________________________________________ Sides
In an interview with Grocery Gazette , Sidemen brand manager Jordan Schwarzenberger , discussed plans for expanding the British YouTube collective ’ s grocery portfolio , hinting at further development in the breakfast category . “ There ’ s a world of breakfast that can be explored , so I would say watch this space . We ’ d definitely be keen to do more ,” he said .
Jordan added : “ We want to make this a global brand and enter new verticals , possibly bars and other categories within the breakfast space , continuing the ethos of Best being the best in health , taste , and price .” ■
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