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Interview lines to 100-percent rPET in 2019 , and launching ethical glass to bring the lightest weight UK made glass for mineral water bottles to market since 2014 . These initiatives , combined with its highly innovative water filtration systems , have led Belu to build a reputation as a small business with a huge impact .
“ It ’ s as important to us now as it was originally to demonstrate that there is absolutely a different way to do business . Our shareholders forgo their annual returns because they believe that we should be investing in people and the environment , and we ’ re broadening our purpose to change the way the world sees water . Every business has a choice ; profit from society with no give-back or invest profits in putting the environment first and transforming lives . For Belu it is not a choice , it is simply who we are .”
Performance and purpose
In 2021 , Belu made the decision to move away from opaque carbon offsetting initiatives and instead chose to redirect funding to invest in nature-based solutions in and around the UK . Committed to doing the right thing through its climate and environmental efforts , Belu is raising awareness and empowering the hospitality sector with the best equipment , service and knowledge to minimize and reduce industry emissions and reinvest in sustainable initiatives for UK rivers , canals , waterways and coastlines .
Many businesses in the food and beverage sector struggle to balance profitability with sustainability , but every business has a choice whether to invest in putting the environment first and in transforming lives . “ If I ’ m being honest ,” Natalie explains , “ I do get frustrated when I hear businesses , whether that ’ s restaurants , bars or hotels , asserting that they prioritize sustainability and provenance , when very often , the only priority is price . The two just don ’ t go together . You can ’ t buy a British-made product cheaper than those made overseas . That ’ s the reality . So , in our industry , we ’ re up against competitors who ship their bottles in from overseas or bottle
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