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completely outside of the UK . While that approach is cheaper , we know it ’ s not better for the environment .
“ Businesses that care are the ones that go the distance ,” Natalie asserts . “ Many brands have tried to enter the drinks market by making unsubstantiated sustainability claims . Brands that try to penetrate the market with the lowest prices don ’ t last because investing in and caring about the provenance of a product really makes the difference . We have amazing relationships with our supply chain and our customers . So , even when there are other brands cheaper than us , trying to take market share , most of our customers can ’ t be swayed and are committed to Belu because they know what we do , understand our mission and are invested in our ethos .
“ We ’ re not a massively expensive product in relation to the rest of the market , but when we enter new partnerships , we tend not to focus on the short term , but rather on how we can be a supply partner and help customers on their sustainability journey . That ’ s how and why we embarked on our filtration business ; it was in direct response to customer requirements . Not all businesses would start another business that cannibalizes their core product , but we did it because it ’ s the environmentally responsible thing to do and the direction in which more groups are heading . Indeed , we went on a transformation journey with one of our legacy customers , rolling out filtration across their estate , understanding alongside them how to scale across all their sites .”
Belu is committed to transparency when it comes to its sustainability strategy , tracking performance against purpose and working on its journey towards a zero-carbon future . As such , the company has been working with Climate Partner to map out exactly what it needs to do to get there . “ Our British mineral water ,” Natalie continues , “ is bottled at source in UK-made glass . The bottles are light weight , made using a minimum of 40 percent recycled content and are 100 percent recyclable . Traditional glass
This isn ’ t just about the water we drink , it ’ s how we think about water , and from a resource perspective , how we go about protecting it bottles are heavy , meaning they have a higher than necessary carbon footprint . By using lighter bottles we ’ re using less raw material and generating fewer emissions during transportation . In partnership with Encirc , we ’ ve created bottles that are industry leading in terms of sustainability . Additionally , Encirc is continuing with its plans to decarbonize its furnaces , which is essential for reducing its Scope 1 , and in turn , our Scope 3 emissions , from glass production .”
Water stewardship
Belu is lucky to have a supply chain made up of companies that understand its aims and support it in its purpose . Likewise , it continues to welcome a wonderfully varied collection of restaurants , hotels , and workplaces to the Belu Collective . In 2023 , 96 likeminded new partners joined Belu . “ We partner with companies that care . From a luxury perspective , it really comes down to storytelling , quality , and understanding the supply chain . Companies need to champion the brands ,
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