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Interview suppliers , and partners they work with to demonstrate they are doing the right thing . I don ’ t think any chef , for example , who believes in the quality of their cooking , would purchase poor produce . It ’ s the same whether it ’ s a matter of wine or water . Luxury companies want the best they can afford and should nurture supplier relationships to demonstrate a genuine understanding of provenance .
“ Storytelling is increasingly becoming a differentiator when it comes to a luxury brand actually acting in a sustainable way versus a luxury brand that ’ s merely prioritizing a price point . This isn ’ t just about the water we drink , it ’ s how we think about water , and from a resource perspective , how we go about protecting it . Water stewardship is an essential Scope 3 consideration ,” she concludes , “ and fortunately , one of the reasons we ’ ve seen our highest revenue to date is because increasing numbers of customers are seeing the value of water stewardship . Our products are industry leading . More customers have been choosing to serve our UK mineral water , mixers and filtered water because of our sustainability
credentials , social enterprise model and our customer-focused service . We all need water . It is so easy to take it for granted but we need to take a moment to notice it , appreciate it and consider life without it . It ’ s crucial to take small steps towards using a little bit less and to put practices in place at work and at home to conserve it . Supporting the organizations who are already experts at taking care of it and the charities that ensure it safely reaches the people without it , means ‘ changing the way the world sees water ’ is not an impossible dream .” ■
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