Food Chain - Issue 203 - December 2024 | Page 46

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FROM START-UP TO PROMINENT PLAYER

Discover how Carbliss achieved 27,000 percent growth in three years

When Adam Kroener , Carbliss President and Co-founder , and his wife were on a keto diet looking for a flavorful cocktail with no sugar or carbohydrates , they were both disappointed by the seltzers on offer . After experimenting with vodka , sparkling water and natural extracts , Carbliss began to emerge .

Adam outlines the initial inception : “ When we first tried seltzers they had a good nutrition panel , but not much flavor . Over the next few months as I began making vodka lemonades that didn ’ t have carbs or sugar , we discovered that consumers drinking a lot of these seltzers didn ’ t enjoy the taste either and drank them to avoid feeling guilty about the nutritional aspects of conventional drinks . That ’ s when we realized there could really be a market for this .”
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