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Adam goes on to explain the product range the company offers today . “ We have two product lines : flavors and cocktails . The cocktails include Moscow mule , mojitos , palomas , and margaritas . They are all zero carbohydrates , zero sugar , and only 100 calories with five percent ABV . We find having a range with simple flavors benefits the consumer , because for example , if you don ’ t like black cherry , you ’ re probably not going to like black cherry and lime . So , maintaining a range with singular flavors ensures there ’ s something for everyone .”

Having a fantastic range of products is only part of the recipe for the phenomenal revenue growth Carbliss has experienced over the last three years . Reflecting on the achievement of 27,000 percent growth , Adam elaborates on the company ’ s approach . “ While that figure is amazing , it ’ s fun to realize we have only sold to 15 percent of the US population .

We have a backyard-to-backyard approach . Many businesses launch a product in the beverage space in a wide and shallow way , trying to create a broad reach . This approach can often lose its traction after about six months or so because the engagement was shallow . We do the opposite ; we roll out in a narrow and deep way making sure that we maximize community engagement . So , we ’ ll focus on smaller regions and make sure we have local representatives , to become really ingrained in local communities . This almost requires the consumer to keep thinking about us because we are active in these spaces . Then once we feel like we have cemented our presence in an area we will expand to the surrounding geographical locations .”

Adam believes this strategy is part of what gives Carbliss the edge over its much maturer , more established competition . “ In the US there is a very big ready to drink ( RTD )

, CARBLISS !

CHEERS TO CONTINUED SUCCESS , EVERY SIP OF THE WAY

Red Boot Beverage is proud to be the trusted copacking partner of Carbliss Premium Ready to Drink Hand Crafted Cocktails .

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