Food Chain - Issue 203 - December 2024 | Page 49

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Carbliss company that ’ s owned by a very prominent family in the industry , they are the biggest in the US and to my knowledge we are the only business to have beaten them in terms of sales in an individual state . From a data perspective if we exist in a state , then they are not the leader , they lead everywhere else , but not in the states in which we operate .”
Productive partnerships
Adam circles back to reiterate the importance of the company ’ s approach to competing with more established brands . “ Alongside our narrow and deep rollout strategy , we have the best supply and distribution partners in the industry . Working with partners like Red Boot Beverage has helped transform our foodchainmagazine . com 49