Food Chain - Issue 203 - December 2024 | Page 65

__________________________________________________________________________________________________ Norrein Group
“ For the first 15 years , Norrein owned and operated a number of different concepts in nightclubs , fine dining restaurants , cafes , bars , and around 30 hotels . The first Egon Restaurant was established in 1984 , and today there are 45 Egons in Norway and three in Sweden . All of Norrein ’ s other restaurant concepts and hotels have been sold , apart from one hotel and some other restaurant operations around Norrein ’ s head office in Trondheim , Norway . Selling the other concepts was a strategic choice to further focus on the Egon success story . Norrein Group , with Egon Restaurants , will have a turnover of approximately € 210 million in 2025 .
“ Egon Restaurants is an all-day casual concept with a large and varied international menu that ranges from steaks , pastas , and burgers to Asian cuisine and pizzas . Our concept is not unlike the American Cheesecake Factory . An average Egon Restaurant has a turnover of around € 4 million , while the smallest ones have a
turnover of around € 2 million , and the largest € 13 million . This makes Egon the market leader at all its locations . This is something we are very proud of , especially since Norway is our home market , and has a population of five million inhabitants .
“ Norrein Group and Egon Restaurants annually have over 70 to 80 offers from various Norwegian and international landlords who want to sign a lease contract with us . Egon is a popular concept that attracts all age groups . It ’ s a place where everyone , regardless of the occasion , feels at home in the cozy environment .
“ Some of the reasons why Egon is a sought-after tenant is that it does not have franchise restaurants but owns all the companies itself and has full control . Norrein Group is also a popular choice , since it ’ s not owned by short-term investors , such as PE funds , but instead has owners with long-term control over the business . The leases we sign are often for 20 to 40 years . Egon also has
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