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“ What ties everything together and sets us apart from the competition is how we bring fun , novelty , and nostalgia for children and adults alike . That ’ s our unique point of difference ,” says Lee .
Lee and his team have played a significant role in the company ’ s recent successes , joining the business during a difficult period in 2021 , just after COVID-19 , when many high-street shops were closing . “ Our turnover at the time ,” Lee explains , “ had dropped to around £ 13 million , and we ’ ve now built it back up to between £ 17 million and £ 18 million .. This has come with a lot of challenges and forced some tough decisions in streamlining and tweaking our product ranges to make our operations more efficient . We had to take the decision to remove four or five branded partners from our stable for many different reasons . However , this was designed to enable us to have more focus and attention on key partners such as Yupindo and Flix Candy .”
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