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For example , with Gummi Zone , by removing poor-performing SKU tails elsewhere and growing the range from six to 14 products , while also launching a new brand , Magic Rainbow , sales turnover doubled from £ 2 million to £ 4 million . “ We are extremely proud of achieving 100 percent growth since we ’ ve come in ,” Lee continues , “ and this is a brand that is going from strength to strength . We have exciting developments coming with them in 2025 , as well as rollouts into more countries across Europe .”
Product innovation
Developing fun , innovative products is a particular strength of the business , and Lee elaborates on the creative process : “ We have a team in the UK that helps advise the whole group , notably on private label . Together , they have an immense amount of experience , partnering with seasoned sales colleagues from across the group who have been in the industry for over 20 years . We tend to come up with a base idea , or if we ’ re working with a customer , take their base idea and add creative spins on it for each holiday or special occasion , such as Halloween or Christmas . We keep the core of what the product is but add a bit of theater with a sprinkle of fun and nostalgia , delivering an in-store customer experience .”
It ’ s a process that requires the teams to constantly look ahead , as Lee explains : “ Our customers will send a brief of what they want to do , for Christmas , say , and then we will look at what has happened this year , what happened last year , and beyond . We then go and speak to our factories to see if there ’ s anything in development or coming out . One example we have seen in the last year or so is 4D gummies , where instead of just a 3D molded shape , there is additional juice inside the gummy . There ’ s also an
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