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... everyone in the company is in this to bring joy and smiles to children
emerging trend of freeze-dried candy coming to market . So , we look at all these factors and see what would work for us and with which products , and move on from there .
“ A good example of products we ’ ve incorporated recently that respond to market trends are our sour products . We ’ ve launched six products in our Mouthglower range , ranging from a brain dipper lollipop to liquid gels , candy foam spray , and tongue painters , all with three flavours in each product . These are priced at a competitive RRSP and are a firm favourite for our customers .”
Demand driven
As consumer demands evolve and the world requires healthier products , Lee notes it has been challenging to find healthier solutions . “ Meeting both the desire for a sugary treat among kids at the point of purchase and creating a healthier product at a similar price point is nigh on impossible , due to lower volume demand . But with the growing demand for less sugar , our Pop Ups are going sugar-free , and we ’ ve launched an HFSS-compliant
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