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trending and healthy . It might not be the top seller and some guests may be unfamiliar with ingredients like gochujang , but by offering it , we remain innovative in our way of thinking and attract a new demographic of guests open to trying fresh breakfast items ,” she highlights .
Thoroughly enjoyed across several provinces in Canada , Pür & Simple ’ s breakfast menu is set to reach the US soon with the company opening a new location in San Antonio , Texas . “ Still in the permitting and construction phases , our San Antonio restaurant is set to open in Q1 of 2025 , making it our first location in the US . It is in a promising market that we are very excited to enter . While we cannot entirely predict how well it is going to perform , we are confident in our breakfast expertise , given that Montreal , Quebec is the mecca of breakfast with restaurants on every corner . When we expanded beyond Quebec , where our head office still is , we realized that there was a huge demand for breakfast across Canada . Thus , we anticipate even greater potential in the US and plan to scale accordingly once we gauge our first store ’ s reception . Naturally , we have done significant market research beforehand and are consequently going to adapt our menu to suit the different trends and flavor preferences of San Antonio . Despite these adjustments , our visual identity will remain the same , staying true to the Pür & Simple brand we have built our success on in Canada . As the US does not boast as rich a breakfast culture as Quebec , I believe we can leverage our breakfast expertise to provide Americans with excellent food options ,” Ritou expands .
Collaborative culture
In closing our conversation , Ritou shares her experience as a woman in a significant role within the food industry . “ I never felt that I was any different from anyone else , as I am surrounded by people who value me as a person and my contribution , regardless of my gender . Ultimately , I have confidence in myself and my abilities , knowing that my creations
result from the hard work and energy I put into them , without allowing myself to be hindered by thoughts about the scarcity of women in my industry . In fact , we provide a lot of opportunities for women in this field , with 90 percent of all our store staff being women . Specifically , in the breakfast segment , more women work as servers , while men servers are typically more common during later hours of the day . I believe that in the breakfast realm , we truly appreciate and support women , and many of them find comfort in serving breakfast in an almost maternal way .
“ A crucial lesson I have learned is how to maintain a balance between pursuing a fulfilling family life and working hard . The core of this balance lies in cultivating a strong
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