___________________________________________________________________________________________________
Pür
& Simple
“ Another key aspect of our menu items is that we strive to use quality ingredients and create healthy recipes as part of our menu mix . Additionally , we cater to specific diets , offering vegan options in our restaurants as well as gluten-friendly alternatives , such as all our crepe batter being gluten-free , for example . This makes our unique breakfast experience equally exciting for people who do not want gluten in their diets ,” she explains .
Ritou goes on to share more insights into Pür & Simple ’ s approach to product development . “ Chef Derek Lawrence , our Director of Culinary , is truly exceptional and brings a wealth of experience in developing new menu items . My business partner Derek Massad and I also bring extensive expertise to the table . Indeed , Derek established a breakfast chain in Quebec in around 2009 and expanded it to over 45 locations before it was sold . I worked alongside him on that venture as well as Pür & Simple , so we have been involved in the breakfast industry for a long time . We understand what resonates with customers , their preferences , flavor profiles , and what categories will sell whether it is eggs benedict , French toast , or pancakes .
“ At our core , we are a data-driven organization reporting all metrics , conducting executive meetings based on sales performance , swiftly removing underperforming items from the menu , and strategizing on new creations . Our decisions are not only informed by our experience , but also by drawing insights from attending numerous shows , exploring diverse markets and countries , and staying ahead of food trends . We engage in all sorts of activities to ensure we remain on top of evolving flavor profiles and are not afraid to step out of our comfort zone , experiment , and introduce new items . For instance , we have put kimchi on the menu because it is
ASTOR
STAINLESS STEEL PRODUCTS :
PROUDLY SUPPORTING THE GROWTH OF PÜR & SIMPLE
Astor Stainless Steel Products , a manufacturer of tailor-made stainless steel food service equipment , is honored to serve as a trusted partner to Pür & Simple , providing the reliable , high-quality stainless-steel equipment essential to their continued growth and success .
As Pür & Simple expands its capabilities and reach , we are committed to supporting them with durable , precision-engineered solutions that meet the rigorous demands of their operations .
Each product we provide is designed with our clients ’ needs in mind , tailored for commercial kitchens , food preparation areas , and service environments where resilience and performance are paramount . With Astor ’ s equipment , Pür & Simple can move forward confidently , assured that they have industry-leading tools supporting their mission .
Thank you to the Pür & Simple organization for trusting Astor Stainless Steel Products as a reliable partner in your journey .
Contact us for more information : 514-694-4070 | www . astorssp . com 2705 Etienne-Lenoir , Laval QC , H7R 6J4
foodchainmagazine . com 93