Food Chain - Issue 204 - February 2025 | Page 64

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Looking to the future of Smashburger , Thomas reflects on the past year : “ It ’ s been exciting to oversee transformative initiatives , from refreshing our menu and visual identity to launching new technology that elevates the guest experience . I ’ m proud of the strides we ’ ve made and grateful for the talented team I work with that inspires me daily . Together , we ’ re building on Smashburger ’ s legacy while setting the stage for an even brighter future .”
Evidently , Smashburger is set for another great year . In 2025 , the company intends to continue to offer a superior , memorable dining experience , exploring new menu items and flavors that are sure to excite its guests .
“ We envision Smashburger continuing to grow as a leading brand in the fast-
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