Food Chain - Issue 204 - February 2025 | Page 65

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Smashburger
casual space , with an expanded footprint both domestically and internationally ,” Thomas enthuses . “ Our focus will remain on delivering innovative menu offerings while upholding the exceptional quality and service that define our brand . We aim to strengthen franchise partnerships , implement more sustainable practices , and leverage technology to enhance the guest experience further . Ultimately , we hope to solidify Smashburger as the go-to destination for the best burgers , fostering lasting connections with our guests and communities worldwide .”
As our interview draws to a close , it ’ s evident that Smashburger will continue to delight consumers with a unique concept that separates the business from its competitors . Optimistic for the future , Thomas ends our conversation by highlighting Smashburger ’ s most important asset .
“ We ’ ve touched on many exciting aspects of Smashburger ’ s journey , but I ’ d like to emphasize the heart of what drives us - our
people . From our passionate team members in each restaurant to our franchisees and corporate staff , their dedication and innovation is what fuels our success . As we continue to grow , we remain committed to fostering a culture that celebrates creativity , collaboration and exceptional guest
experiences . We ’ re grateful for the support of our guests and are excited for what the future holds as we strive to redefine the burger experience together .” ■
www
. smashburger . com
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