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“ In the summer of 2020, we launched Good Boy Vodka as a simple vodka company offering just two SKUs: one liter and 750 milliliters. Previously, I had worked for the Pratt family’ s large commercial trailer company, which was sold to private equity six years ago. At that time, I was in the process of transitioning from private equity to managing Good Boy Vodka full-time. During this transition period, we observed a shift in consumer preferences towards canned beverages, so we decided to jump into the seltzer market. Around 2021, we launched our brand in the Midwest and Michigan, marking a historical moment for us. Subsequently, we introduced seltzer packs, starting with four-packs and eventually expanding into a variety of packs. As our business became busier throughout 2022, we had an understanding of the evolving trends in packaged liquor and the canned beverage industry. In early 2023, I joined Good Boy Vodka full time, and we were awarded a national distribution deal.
“ Shortly thereafter, we struck the John Daly cocktail deal, a significant milestone for our business. For years, many people had been making a variation of Arnold Palmer cocktails with added vodka and calling it the John Daly. While golfing with John Daly one day, I pointed out that he deserved credit for this popular drink that was associated with his name. John agreed, and we collaborated to create the first official John Daly drink made of lemonade, iced tea, and vodka originally sold in a four-pack. The response was incredible for our business and our entire portfolio started selling better. Expanding on this success, we introduced eight-packs for the John Daly brand and introduced additional flavors, leading to even more growth. From there, we focused more on selling seltzers and vodka, expanding our distribution from a
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