______________________________________________________________________________________________ Good Boy Vodka
single state to our current 44 states. Despite this rapid expansion, we remain grounded,
striving to deliver our best in this exciting journey,” he elaborates.
Brand engagement
Partnerships with high-profile figures like John Daly have significantly contributed to building Good Boy Vodka’ s brand awareness. Nevertheless, the company’ s branding strategy includes other elements, such as its involvement in racing events.“ On social media, we leverage the likeness of our celebrity partners, including John Daly and Travis Pastrana, allowing us to grow our brand awareness organically. While many competitors invest as much as $ 30 million annually in building brand awareness and product placement, we have cultivated a genuine connection with our audience. Our consumers love John Daly and Travis Pastrana, and they gravitate towards the products they represent, leading to a substantial organic pull that has propelled our business without the need for massive investments in brand promotion.
“ Additionally, we get involved in many racing events that increase our brand awareness. Racing is my passion; I transitioned from motorcycle racing to boats and now oversee a car racing team with a Porsche Cup car. Our involvement in various racing events has been extensive. For instance, we partnered with the Huski brand to develop the Huski Ice Spritz and collaborated with an IndyCar team that came in second place at the Indy 500 a few years ago with Marcus Ericsson. Racing is not just a hobby but also a strategic marketing avenue for a beverage company like us, given that racing enthusiasts enjoy watching events like a NASCAR race with a foodchainmagazine. com 123