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drink in hand. Thus, engaging in racing events is a great way to ensure rapid exposure and visibility for our products,” Alex continues.
Positive impact
Besides focusing on brand growth, Good Boy Vodka is wholeheartedly dedicated to giving back through its‘ Every Pour Helps a Pup’ initiative.“ Originally, Every Pour Helps a Pup was centered around helping American veterans and warrior dogs. When those animals return from war, they often face challenges in being re-homed, so our efforts are directed towards assisting them and supporting our veterans, a cause that remains a top priority for us. However, since its early days, the initiative has diversified to encompass many different charitable causes. For example, last October, we took on a mission to assist seven pet shelters in seven states over seven days. As part of that, our team worked to waive adoption fees, pay for vet bills, and provide assistance to animals in need,” Alex enlightens.
This commitment to improving the lives of others extends to Good Boy Vodka’ s product development, as Alex reveals:“ Lemonade iced teas have played a crucial role in our growth, and the combination of lemonade and vodka has proven to be a winning
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