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Later this year, we’ re going to be introducing a new campaign, almost like a rebrand in a way, focusing on our SweetLeaf brand and really communicating with our consumers that we are a true lifestyle partner...
W E A R E S O V E R E I G N F L A V O R S
CRAFTING FLAVORS, INSPIRING IDEAS
At Sovereign Flavors, our mission is simple: craft the best-tasting finished beverages and highest quality flavors in the industry. From flavor matching and custom formulations, to TTB compliance and much more, our highly skilled team of food scientists and beverage technologists are ready to bring your concept to life.
V I S I T S O V E R E I G N F L A V O R S. C O M F O R M O R E I N F O
S A N T A A N A C A K Y L E T X @ S O V E R E I G N F L A V O R S
“ My father, James May, started the company in 1982. He was the one who introduced stevia to the United States,” begins Michael May, Wisdom’ s current CEO.“ He passed away in 2017, but throughout his life he was introduced all around the world as the‘ Father of Stevia’. He is the one who is often recognized as having started the natural sweetener industry. In the beginning, it was really a push to try to move away from artificial sweeteners, such as aspartame and sucralose, and give consumers the choice of a natural alternative. They were able to sell it as a dietary supplement in 1994, and they then created the SweetLeaf brand. I was a child when he started the company, so I
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