___________________________________________________________________________________ Wisdom Natural Brands
grew up with it, and I came back to run the company in 2013.”
Ever since, the SweetLeaf brand – and stevia as whole – has taken the world by storm, giving birth to the natural foods industry as we know it today. Presently, Wisdom’ s portfolio features a vast array of both powdered and liquid stevia sweeteners, as well as a range of monk fruit sweeteners and beverage enhancers, with lots of exciting new products currently in development. In recent news, Wisdom is proud to announce its recent acquisition of Drizzle Honey, Canada’ s pure, all-natural superfood honey. This acquisition presents endless opportunities for Wisdom to expand its offerings and experiment with new products and flavor profiles.
“ We have a few different products in the works at the moment,” Michael shares.“ We have some beverage syrups that are currently in development and due to be launched later this year. Consumers want more than low or zero calorie now; they want functionality, be it vitamins or minerals or something else. So, we’ re developing a range of functional sweeteners, and one of the reasons why we looked at acquiring Drizzle Honey specifically had to do with this focus. Drizzle Honey is interesting because not only is it an allnatural honey, but it’ s also a superfood, and you don’ t really see superfood honeys on the
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