___________________________________________________________________________________________ Blake’ s Lotaburger
According to a 1994 report by the Albuquerque Journal, Lotaburger played a significant role in popularizing the use of green chile, a staple of New Mexican cuisine, as a condiment on hamburgers. In fact, the company’ s signature LOTA New Mexico Style burger, featuring Hatch green chile, has gained national recognition, and its Breakfast Burritos are also immensely popular. Ron explains how Lotaburger balances staying true to its New Mexico heritage while simultaneously appealing to a wider customer base.“ One of the most identifiable culinary wonders of New Mexico is undoubtedly the green chile cheeseburger. At Lotaburger, we are deeply committed to offering the highest quality rendition of this classic burger. To achieve this, we have curated and sourced our own proprietary green chile variety. Cultivated by farmers from New Mexico in the fields of the Hatch Valley region, our green chile is 100 percent flame roasted, a process that preserves its quality and texture. Seasonal growing conditions impact the chile’ s natural heat level and Lotaburger relies on mother nature, never adding capsaicin to artificially increase the heat of our green chile.”
Evidently, the hallmark of Lotaburger’ s national success lies in its unwavering commitment to ingredient quality, even beyond green chile. We learn from Ron about the procedures that empower the company to uphold unparalleled quality and consistency in every ingredient it utilizes.“ A substantial portion of our time and effort is devoted to sourcing top quality products. On an ongoing basis, these ingredients undergo rigorous scrutiny within our state-of-theart test kitchen, where they are routinely examined and tasted to ensure unrivaled freshness, quality, and flavor. Nonetheless, our dedication to quality transcends taste to
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