Food Chain - Issue 205 - April 2025 | Page 162

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encompass sustainability, a growing concern in the food industry. In line with our stringent quality and sustainability standards, we procure our resources locally as much as we possibly can. Hence, in addition to sourcing our green chile straight from farmers in New Mexico, we align ourselves with suppliers who pride themselves on maintaining environmentally friendly practices,” he emphasizes.
People first
For over 70 years, New Mexicans have been enjoying the premium fast-food offerings of Lotaburger. Now, the company has set
its sights on new horizons, with plans for further expansion into uncharted territories across the US.“ Although our roots remain firmly planted in the Southwest, we have broadened our geographical footprint over the years and are currently looking at expanding into new markets. As part of that focus, we recently tested the waters with a special promotion of our iconic LOTA New Mexico Style burger at a restaurant in Montana. Not surprisingly, it attracted a significant number of New Mexicans, with one family even driving over 60 miles to Montana just to attend this event. The
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