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Foods more sense to trim that down to a simpler, faster and less expensive 200 calorie shake instead. We anchor all our products around real life and real goals. It’ s always about food first. So, protein shakes( and we have one for every lifestyle) are a great place to start. From there, we make some of the most tested and trusted sports supplements in the world. Olympic athletes and weekend warriors all use our many top-notch supplements, to help find a boost, whether that’ s workout energy, recovery, gut health, or joints that don’ t creak or ache as much.
“ We also all use our own products and only make what we would use ourselves. Thanks to our loyal customers, we know that what we do works. It’ s not rocket science; it’ s simple basics. For example, we just made a new hydration drink mix. There’ s a plethora on the market already, but we simply could not find a single one that checked all the boxes that we wanted: clinically correct levels of all three key electrolytes, all natural, dye free, and
sugar free, as well as having a delivery system that transports the electrolytes and water like sugar does but without the sugar or any carbs at all. Living in a hot summer area as I do, I was stunned that not even the most high-end electrolyte mixes I saw( I looked at over 100) checked all those simple boxes. So, we had to make it ourselves. PVL PROH2O is the result, and it’ s growing fast. We make products that make super simple sense; they work better and are free from deceptive marketing. This is a good example of how being driven by purpose leads to a better product.”
Jim elaborates further on the company’ s research and development process when creating innovative new products:“ Our approach is based on solving problems. Each formula must adhere to three standards: it must consist of real ingredients, be based on real science, and offer real doses. We first look at the consumer problem, what’ s a big challenge out there? Does a current product deserve an upgrade? Is there a new category
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