Food Chain - Issue 205 - April 2025 | Page 186

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of ingredients that provides a better benefit than a current ingredient? Can we help customers get results faster? From there we take the idea to our in-house team of sports nutrition experts who work tirelessly to develop formulas that deliver real results. We use high-quality ingredients and conduct rigorous testing to ensure the efficacy and safety of our products. We also have such a vast network we’ ve built up since 1996, that also gives us a unique advantage in this stage.”
Marcus Noronha, CDO of Fit Foods proceeds to explain the company’ s strategy for integrating automation to optimize manufacturing processes and boost production capacity:“ We have made significant investments in artificial intelligence( AI) across various departments. These investments are aimed at improving our day-to-day operations,

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SOLUTIONS

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