________________________________________________________________________________________________ Parogon Group
Contemporary dining is all about bringing people together through great service and unforgettable experiences at Parogon Group( Parogon). This is why the company prides itself on creating unique and innovative venues, from Willow’ s Mediterranean allday dining to the distinctive and edgy smokehouse concept, Blockhouse. Marked by tremendous growth, ambition, and a love for exceptional hospitality, Parogon’ s journey began with a vision of transforming iconic landmarks into vibrant dining destinations. Today, its beloved venues can be found in the UK counties of Staffordshire, Cheshire, Shropshire, and the West Midlands, with plans for further national expansion. Richard Colclough, Managing Director, shares how Parogon creates premium dining experiences for its guests and communities.
Our guests particularly love the effortlessly relaxed atmosphere we create...
“ Amidst the rising gastro pub revolution taking the UK by storm, Parogon was founded in 2007 by four school friends with varied backgrounds. Recognizing a definite gap in the Staffordshire market for a quality dining establishment, we decided to launch our first venue there, The Swan With Two Necks. Within a matter of months, it became an incredible success, proving that our concept had potential, which paved the way for expansion. Over the next few years, we started acquiring large freehold venues, which worked exceptionally well and laid a strong foundation for growth. Fast forward to the present, we operate 12 restaurants in the premium dining segment, albeit each one possesses its own unique format and charm. Our goal now is to continue on our expansion journey,” he says.
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