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Versatility and quality
Each of the venues operated by Parogon boasts its own format and distinctive offering. Richard sheds light on what makes these locations stand out.“ In our gastro pub division, we operate large destination venues
with capacities of over 150 covers and circa
100 car parking spaces. While there are slight differences between each venue, they all serve a similar international menu of high-quality,
fresh food in the premium dining segment. What truly sets us apart from competitors is our exceptional décor, service level, and the fresh food we serve, which lies at the heart of our business. Our two Orange Tree bar and grill locations are situated just outside urban areas, where they offer a convenient alternative to travelling to a city center. Both of these venues feature grill-based menus with many premium steak offerings such as Tomahawk, alongside a bar specializing in
carefully curated cocktails. Our current focus is on expanding Willow, our all-day dining concept with a Mediterranean-inspired menu. With three successful locations already, we plan to aggressively grow this brand in the coming years, as it has demonstrated significant potential in the marketplace,” he discloses.
Kat Schofield, Sales and Marketing Director, elaborates on Parogon’ s expansion plans for the Willow brand.“ Willow is quickly establishing itself in the all-day casual dining sector, boasting fresh, topquality ingredients, Instagrammable interiors, and exceptional service from sunrise to sunset. Our guests particularly love the effortlessly relaxed atmosphere we create, which is ideal for enjoying the hearty brunches served until 5pm throughout the week. Willow stays true to Parogon’ s roots by offering the ultimate Sunday Roast with all the trimmings. This combination of versatility and quality sets us apart from competitors and has been met with overwhelming enthusiasm,” she reveals.
Sustainable suppliers
With each brand offering its own unique range of dishes, menu development is a top priority at Parogon. Kat provides exclusive insights into the company’ s thorough process to ensure its dishes stay relevant and appealing to their target audiences.“ Our menu development process can be rather complex due to the five distinct brands we operate; however, we try to streamline our approach across the board. It begins with a briefing stage, where we conduct extensive trend analysis and leverage data from CGA as well as other reports. Frequently, these trends are influenced by American dining culture making its way over to the UK. When tweaking a menu or introducing a new dish, we aim to find the best version available and elevate it further with our own twists.
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