Food Chain - Issue 205 - April 2025 | Page 51

____________________________________________________________________________________________________________ PROVA
“ PROVASENS ® is our sensory analysis department. It’ s managed by Elodie Giret, Head of the Sensory Application and Analysis Laboratory, who has been working with us for over 12 years. Sensory analysis is crucial to assessing and describing the intensity of taste, and flavor profiles of various products such as desserts, cookies, chocolates, ice creams, and syrups,” she shares.
“ We offer our customers tailored sensory workshops, created to develop their expertise and work using a common aromatic language. In doing so, we bring together teams from various departments like research and development, marketing, and sales to come up with a base for new flavor development. Our expertise goes from vanilla to cocoa, caramel, pistachio, and beyond.”
Global expansion strategy
Over the course of its 80-year tenure, PROVA has established itself as a major player in the global market.“ Our global
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