____________________________________________________________________________________________________________ Guylian
available in many different flavors. Alongside our signature praline filling, these flavors include caramel, coffee, milk truffle, crunchy biscuit, and dark praline. Notably, we do not offer any of these new flavors in our seashell range, as we decided to make them exclusive to Temptations to preserve the traditional hazelnut praline identity of our seashells. Our dark praline-flavored seashells being the exception. Over the past 15 years, we have further diversified with a few other products like a praline assortment named Belgian Assortment, a fine chocolate tablet range, Easter eggs, and praline hearts. While these additions have enriched our portfolio, they remain secondary to what we are truly known for: our seashell chocolates. At our core, we are and always will be the world’ s leading seashell chocolate brand, with our iconic product continuing to define our legacy,” he elaborates.
Pushing the boundaries of innovation ever
further, Guylian has recently installed a pick and mix station for its chocolates in Brussels Airport. Paul reveals the factors that led to this bold move.“ As I mentioned earlier, the core of our business lies in our boxed chocolate seashells, which are primarily popular as a gift option or for special occasions. Consequently, part of the reason why we introduced our twist-wrapped Temptations is to also cater to consumers seeking a more casual, selfindulgent treat for themselves or to share with friends and family. This same philosophy inspired the recent launch of our pick-andmix station at Brussels Airport, serving as a pilot project to encourage customers to select their favorite Temptations flavors for personal enjoyment or casual sharing, rather than as a formal gifting option. If this initial trial proves successful, we will analyze its performance to explore opportunities for further expansion and innovation,” he says.
Partnerships
that last!
Creating packaging solutions and fostering innovation for enduring partnerships! Think next.
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