Food Chain - Issue 206 - June 2025 | Page 161

C & S Wholesale Meats QUALITY | DEPENDABILITY | SERVICE
_______________________________________________________________________ Ascent Hospitality Management
the past few years are arguably the best in our history,” James continues. Recently, Ascent has invested significant time and energy in transforming its branding and restaurant designs for both Huddle House and Perkins, and it is paying off. Existing franchisees are reinvesting at a record pace, with Ascent selling over 100 franchises across the portfolio this year, including a 16-unit deal for Perkins Griddle & Go fast casual in New Jersey, a ten-unit deal for Perkins in California, and a 20-unit deal for Huddle House in Texas, all of which were the largest in each brand’ s existence.“ Perkins was previously known as Perkins Restaurant & Bakery, and we reintroduced the brand as Perkins American Food Co. Our rebrand was more than a new logo and descriptor. It was a declaration of our values, our food and our roots, by showing how modern American hospitality is evolving.
“ Perkins is as American as apple pie, making the classics of yesterday meet the modern tastes of today with new foods and a fresh restaurant experience for guests to enjoy. We focused on creating improved contemporary visual identities that resonate with both our guests and our employees. Additionally, we launched updated core

C & S Wholesale Meats QUALITY | DEPENDABILITY | SERVICE

C & S Wholesale Meats is honored and pleased to be a valued partner with Ascent Hospitality Management and congratulate James O’ Reilly and his fantastic team on their continued growth and success.
We look forward to taking our partnership into the future.
Contact: Jay Bernath info @ candsmeats. com 404-627-3547
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