__________________________________________________________________________________________________ Natures Menu
Raw food revolution
Premium, natural and pure, Natures Menu is leaving its print on the pet food industry
In an industry where the consumer is king, Natures Menu measures customer satisfaction with three things: empty bowls, wet noses and waggy tails. Founded in 1981 in Norfolk, England, Natures Menu is a premium pet food brand leading the raw food revolution. A significant contributor to the commercialization of raw feeding, since its foundation, Natures Menu has experienced remarkable growth and success.
Today, Natures Menu is a pet food powerhouse and remains renowned for its unparalleled quality, keeping raw feeding at its core. Crafted by its in-house veterinarian experts, the brand offers a comprehensive range of raw, wet, dry and frozen food, as well as tasty treats and snacks, for cats and dogs across the nation. To learn more about how Natures Menu continues to provide the very best for our furry friends, Food Chain sat down with Richard Franklin, General Manager, and Guillermo Munoz, Commercial Director, who gave insight into the company’ s approach to quality control and its priorities for the future.
Richard begins our conversation by explaining why quality control is so fundamental to the company’ s ethos and shares some of the measures it has in place to maintain its high standards.
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