__________________________________________________________________________________________________ Natures Menu
▲ A selection of freeze dried products and the Natures Menu freeze drier our own dedicated testing facility with our consumers and look out for empty bowls and waggy tails!”
Product innovation
Going from strength to strength, Natures Menu is pleased to introduce its latest innovation: freeze-dried raw food. An emerging trend in the pet food market, freeze-dried food offers a plethora of benefits, including easier storage, a longer shelf life, and, in Natures Menu’ s case, retention of the great, nutritional value loved by pets and owners alike.
“ Raw freeze-dried, by definition, is the fastest growing category across the UK because it’ s a great blend. It’ s raw, natural, offers more nutrition and taste, and is very convenient because you don’ t need a freezer to store it,” Guillermo explains.“ It’ s in our very ethos that, because we lead the way in raw pet food, we need to be innovative. We need to be trendsetting. The market is crowded with brands and private labels that follow us, so we have the responsibility to lead, and we’ re very lucky to have sister companies in Europe and the US to help us remain ahead of the curve in terms of global trends.
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