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Product development
In 2021, the business expanded its production facility, installing a new research and
development( R & D) department. Sophie explains the benefits that this has brought:“ It not only allows us to develop new products, but also to refine our existing recipes much more easily. Having a purpose-built space allows you to experiment with new ingredients, flavors, and textures in a controlled environment.”
“ Customers want innovation as well,” Mark adds,“ and we need to be able to provide that. Alongside providing premium service and great value, offering clients innovative new products is key to lasting success.”
Mark then highlights how the company approaches developing new products:“ Sophie and the team look across the globe to see
Mark Howarth what’ s happening in retail, in food service, and
across QSR. We analyze the food trends as well as looking internally and at what our suppliers can offer. Once we’ ve identified a trend that we think will be successful, we work on developing our own unique twist to elevate it further. For example, we have recently developed a lime and coriander version of the classic bhaji for the UK market.”
Growth and expansion
Moving on, he outlines how this strategy has contributed to the company’ s longevity and ongoing success:“ We’ ve always targeted growth and expansion. We try to keep on trend with customer demands and have changed what we’ ve offered over time. We’ re a very flexible business. Not being part of a large plc allows us to adapt and change direction quickly when opportunities arise. We have evolved over time as we continue to try to provide the best quality products with the service to match.
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