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With over 100 years of experience, Beck Flavors delivers quality custom flavorings to clients across the US. From humble beginnings in vanilla production, the company has since diversified into a range of exciting new categories. As President, Matt Carr, begins:“ Beck Flavors was founded in 1904. At the time, we exclusively manufactured vanilla for dairy products and sodas. A few years later, we saw the advent of ice cream, which really helped launch the business into a national operation. We soon became one of the country’ s foremost providers of vanilla flavoring.
“ The company remained focused on vanilla until the early 1980s. Our team at the time noticed that flavored coffee was rising in popularity, and they decided to diversify into the beverage category. We’ re now experts in coffee and tea flavors, as well as alcohol, which has become one of our fastest growing market segments.
“ We specialize specifically in sweet flavors, the kind of taste experience you might expect from confectionery, hot beverages, and soft drinks. We also deliver ingredients for baked goods, sauces, syrups, and plantbased alternatives. Another big growth area for us at the moment is nutraceuticals, which are essentially meal replacement and supplement shakes.
“ Our health food range has also grown considerably. We now offer a variety of products with enhanced vitamin content, as well as pre- and pro-biotic goods. Most of the time we’ re looking to develop tastes that are suited to the fruity, sweet, or spicy palette. Within the health food category, there’ s not a lot on offer that really suits those tastes, so we’ re offering something new on that front.”
Championing innovation
Ongoing innovation keeps the company at the forefront of flavor. As Matt details:“ Our research and development initiatives are
We really believe in giving our people and their ideas as much proactive investment as possible
split into two main categories. We have teams working on client briefs, developing new tastes to suit a specific product or specification— at the same time, we are also working on new, innovative products of our own.
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