_____________________________________________________________________________________________________ Zeit für Brot
“ Zeit für Brot was founded by a German master baker with the aim to bring historical German baking back to the city center,” begins Ian Zilberkweit, UK Managing Director.“ The company opened its first full-cycle bakery in Frankfurt, serving walk-in and B2B customers, and since then, we have expanded into several other German cities and now London. We bake fresh, by hand, right in the heart of town, bringing real scratch baking back to the high street every day, just like traditional bakers have for generations, and we let you see what we do.”
The name Zeit für Brot captures the ethos of the brand.“ It literally means Time for Bread, and this expression genuinely reflects how we work- we give the bread the time, rest and care needed to develop, and that means customers get a beautifully crafted product that they can take time to enjoy,” he continues.“ We invest a lot of time, diligence, and craftsmanship into our breads and pastries, and beyond that everything you will find in our
bakeries is organically sourced and certified, from the coffee you drink to the sandwiches you eat and the bread you take home.
“ So, in a way the name tells our story- too bad it’ s so difficult to pronounce for our English speakers!” he laughs.
Prioritizing tradition and quality has led to a range of products that includes many familiar favorites like the‘ Farmer’ s Rye’, which is made from rustic rye and spelt flour, lightened by the addition of Zeit für Brot’ s inhouse sourdough. Baked on stone and refined with a touch of fennel, it is a classic, but there are also exciting options which some people will be less familiar with, such as Kartoffel- Spelt, which combines the sweetness of spelt with the richness of potatoes.
As well as an extensive range of delectable mainly northern European style bread and rolls, the bakery offers classic sweet treats such as banana bread, brownies, croissants, and the wonderful Mandelhorn cookies filled with marzipan. foodchainmagazine. com 109