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True to its German heritage, pretzels, and items derived from them are highly visible product lines. Indeed, the pretzel croissant has been an incredibly popular new addition to the London market!
It also offers freshly made sandwiches which celebrate the best in local produce. For example, in the London branch, the sandwich fillings showcase the finest British organic beef, poultry and cheeses.
“ We start with seven types of dough each day and hope to end up with products that will satisfy the taste and nutritional needs of our customers or maybe introduce them to a new taste altogether,” Ian explains.“ In Germany, we’ re famous for our Schnecken which are buns rolled and baked throughout the day with different fillings – cinnamon, dark chocolate, raspberry white chocolate, and plant based varieties. In Islington, they have become a real hit, as they go beyond the usual factory produced and baked off cinnamon buns in many competitors. Ours you can literally see being kneaded, rolled up, baked and then served straight from the baking trays. It does not get fresher than this. However, in London, by far and away our largest selling category is the traditional breads and rolls and there is a real traditional evening peak at around 6:30pm; just as one would hope for a traditional bakery. It makes us very proud to see our loaves make their way to people’ s homes and then to see the same customer return a week later.”
Sustainable growth
The company has been expanding steadily in Germany and has taken its first steps into another European country. A member of the Slow Food movement, Zeit für Brot champions protecting traditional and sustainable quality foods, defending the biodiversity of cultivated and wild varieties, as well as methods of cultivation
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