________________________________________________________________________________________________________________________
This investment in equipment enables Prima to offer an extensive variety of products to customers. It is not just about taste; the right format is also essential, to ensure that the product will fit into a kitchen’ s workflow. Therefore, its versatile range of formats has been engineered to meet specific needs and comes in grades that reflect different qualities and price points to suit different markets. Prima offers four distinct grades to serve different market segments. Full dairy products meet the exacting standards of high-end hotels and restaurants, requiring 100 percent dairy. Premium blends retain full dairy quality with enhanced consistency for mid-range establishments. Signature blends deliver balanced flavor and performance for takeaways and pizza delivery, and value blends provide costeffective solutions for food manufacturing and high-volume operations.
Sintons is proud to support the continued success of Prima Cheese and looks forward to being part of what is to come …
Alok Loomba Head of Real Estate, Leisure & Hospitality, Food & Beverage Services
t: 0191 226 7843 e: alok. loomba @ sintons. co. uk w: sintons. co. uk
Trust Sintons
Real Estate | Corporate & Commercial | Licensing & Regulatory | Health & Safety
Smart, strategic service
To better reflect this comprehensive product portfolio and its expanded global reach, Prima launched a new brand identity in July 2025. Reflecting its evolution from the UK’ s leading pizza cheese processor to a global dairy solutions partner for the foodservice, food manufacturing and export markets, the rebrand is a signal of progress:‘ a sharpened identity that brings more clarity, character, and creativity to all operations.’ The updated look can be seen on packaging, trucks and a new commercial hub. The packaging introduces a visual system that helps customers instantly identify the cheese format inside, with grated, shredded, diced etc. being clearly marked. It also highlights the best use for the product inside. Finally, it offers smart options via quick access to knowledge – QR codes direct users to product info, tips, best practices and seasonal campaigns. The truck fleet has been rewrapped with new visuals and slogans. Seen as‘ moving billboards’ the livery is designed to illustrate Prima’ s personality, confidence, and commitment to standing out – at the same time as delivering excellence. The establishment of a commercial hub in London places Prima’ s marketing and sales teams close to where the action is. Keeping them close to trends, markets, and customers means the company can create smarter campaigns, develop better products, and support partners more effectively than ever.
While the rebrand includes new visuals, the company is keen to emphasize that it’ s not just a surface change but rather, it fundamentally represents the entire Prima organization as it stands today. Its website describes the results as‘ a smarter, more strategic Prima built to serve you better’. It also sets the stage for the future – with new products, partnerships, and a
190