Food Chain - Issue 208 - October 2025 | Page 191

__________________________________________________________________________________________________ Prima
Cheese growing commercial team ready to support customers around the world.
As Prima introduced its modern looks, the business was careful to ensure some classics endured. The logo, designed by one of the founders, Mrs Beni, and symbolizing roots and family legacy, remained untouched in the redesign. The signature Prima orange coloration remains as a brand anchor and, crucially, the values that have maintained its success stay in place. Regarded as promises, not buzzwords, quality, consistency and service will continue to uphold Prima’ s operations well into the future, as it continues to establish itself as a confident, technical, solution-driven business with deep market insight and bold ambitions. ■
www. primacheese. com
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