_________________________________________________________________________________________________ Groucho
’ s Deli with Groucho’ s Famous 45 ® Sauce, but it was a family collaboration between my father and grandfather. We ate this delicious soft sub creation on holidays and family events.”
Technology integration
Whilst keeping its traditional values close to its heart, Groucho’ s adaptability has helped it to evolve and modernize with the changing market. Today, technology forms a key part of Groucho’ s DNA, allowing it to provide an even better experience for its customers, drive greater operational efficiency for its teams, and further augment its brand personality.
“ Technology isn’ t just a tool for operations anymore – it’ s the central nervous system of the business. In restaurants and franchise systems, it drives guest experience, operational efficiency, and scalability, enabling scalable growth across the franchise system. Sandwiches might feed people, but technology feeds the system that delivers consistency, speed, and personalization at scale,” Deric elaborates.
foodchainmagazine. com 37