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Perhaps Groucho’ s most significant, recent technological innovation is its Unified Commerce Ecosystem, which is powered by a Universal Omni-Channel Menu. Ensuring consistency in products and pricing across its multiple channels and third-party marketplaces, the system allows Groucho’ s to update its menu items and prices in real time, which builds greater efficiency and trust amongst its guests and franchisees. Such innovations also build a seamless customer experience where guests can make digital orders, redeem their loyalty points, and become fully immersed in the Groucho’ s experience.
“ By connecting ordering, payments, loyalty, and gift cards through a unified commerce stack( Square as the hub and source of truth), you get more than just a transaction; you get actionable intelligence from the contextual data. But the linchpin here is a Universal
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Omni-Channel Menu. Without it, your ecosystem fragments- digital channels drift from in-store boards, third-party menus show outdated pricing, and loyalty campaigns fail when the item names don’ t align,” Deric explains.
“ Online and app-based ordering remain critical. The key isn’ t just the ordering flow, but how well it integrates into the broader system. Smooth handoff to the kitchen, synced menu updates, and loyalty recognition all make sure the digital guest feels as valued as the in-store.”
Additionally, the Unified Commerce System will provide in-depth insights on customer communications and consumer trends, which will help to revolutionize Groucho’ s analytics recording and personalized marketing initiatives.
“ Where things really get interesting is layering in Bikky as a Customer Data Platform( CDP). Bikky stitches together guest interactions across touchpoints,
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