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Groucho’ s isn’ t just a deli; it’ s proof that a brand with character, heart, and a willingness to evolve can thrive across nine decades
The key is that tech and marketing will never replace Groucho’ s DNA – they amplify it, allowing Groucho’ s teams to put the‘ human’ back in hospitality.”
Consistency and adaptability
Blending its close-knit company values with its continuous focus on innovation, it’ s clear that the sun shines brightly on the future of Groucho’ s Deli. Looking to the years ahead, the business intends to expand its franchise support systems with agentic tools and deploy AI technologies to further enhance the guest experience. In line with its people-centric ethos, Groucho’ s will also be investing further in the training and development of its team, making sure that its brand remains consistent as it continues to grow and prosper. With its 85th anniversary on the horizon, Bruce and Deric reflect on the journey thus far, sharing the secret recipe behind Groucho’ s longevity and success.
“ Reaching 85 years in 2026 isn’ t an accident. The secret? A mix of consistency and adaptability,” Bruce and Deric affirm.“ We’ ve honored our founder’ s legacy while not being afraid to modernize, whether that’ s introducing tech-driven ordering systems, refining franchise operations, or expanding thoughtfully without losing authenticity. At the core, our longevity is built on people: franchisees, team members, and 40