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’ s Deli
whether that’ s an in-app order, a walkin sandwich redemption, or a catering inquiry, and creates a single view of the guest,” Deric continues.“ With unified data flowing through Square’ s API’ s enriched by Bikky, personalization becomes scalable. Marketing automation ensures the right message hits the right guest at the right time without extra lift for operators. Think automated win-back campaigns for lapsed guests and tailored offers for loyalty members based on redemption patterns.
“ Tech isn’ t the back office anymore. It’ s the brand engine. The combination of a unified commerce stack, integrated ordering, and CDP-driven personalization turns every guest touchpoint into a growth opportunity for both franchisees and the system. We walk a fine line: we’ re old-school enough to celebrate scratch-made favorites from 1941, but forward-thinking enough to invest in digital infrastructure, social storytelling, and unified commerce systems. foodchainmagazine. com 39