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Founded in 1902, the Wasserstrom Company( Wasserstrom) has been in business for almost 125 years and is now the world’ s leading restaurant supplier and distributor of foodservice supplies and equipment. Executive Vice President of Sales, Cathy King, describes how its customized distribution strategy has been integral to Wasserstrom’ s success:“ We’ ve based our company on good service for our customers, by understanding what they need and then tailoring our solutions to those needs. Every customer is unique, and they all have different requirements and challenges. We try to look at those challenges and create a solution that will work best for that customer.
“ We have separate solutions for all the various verticals that we serve- grocery, convenience stores, hotels, restaurants,
healthcare and senior living chains. Each of these sectors has different challenges and they are all trying to accomplish different things. For example, a hospital experience will be hugely dissimilar to a hotel experience, so we’ ve tried to create solutions and product offerings that mimic what our customers need.”
Wasserstrom provides a variety of products, from large equipment to smallwares such as tableware and cookware. It also sells a wide range of specialty items to its customers, including first aid products, grocery items and decor. 118