_____________________________________________________________________________ The
Wasserstrom Company
“ We aim to make our customers’ lives easier by bringing in an inventory and reducing their supplier list, which means we sell a lot of products outside the traditional foodservice space,” explains Cathy.“ From a service standpoint, we help our customers open new locations, so we have a lot of large chain clients who we partner with on opening and ensure the product is on site for when they train their staff.
“ Wasserman also specializes in Limited Time Offers( LTOs), as some of the big chains have LTOs based on their current promotions. This means we need to deliver the product to those locations in time for the launch of their marketing campaigns.”
Alongside offering customized distribution and specialized services, Wasserstrom has recently launched its Business Accelerator Tools platform, which was created to provide an inside perspective, issue insights and share teachable moments within the restaurant industry. Cathy says:“ Our desire is to be a full-service supplier to our customers, which is what drove us to design these Business Accelerator Tools. Essentially, our mission is to be a strategic partner, but these are a great extension of our thought leadership and experience in helping our customers, by taking their business challenges and providing solutions and insights so they can be more successful.”
Cathy also illustrates the background story of Wasserstrom, beginning with Wendy’ s founder Dave Thomas approaching the company and asking for help.“ Dave came into our retail store and asked my boss’ dad,
foodchainmagazine. com 119