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world’- is living up to its name. The parent company of numerous restaurant brands was formed when a private equity group bought its original brand, Saladworks. Chief Strategy Officer, John Geyerman, began working at WOWorks in October 2019 and he elaborates on the origins of the company:“ Through the pandemic, we became opportunistic and were able to acquire our first two brands, so we formed a holding company which became WOWorks. We then purchased Frutta Bowls, which was based in New Jersey, and Garbanzo Mediterranean, which was based in Denver. Subsequently, we purchased The Simple Greek in April 2021, then Barberitos and Zoup in May 2022. We are now six brands and are in

acquisition mode, looking to fulfil our goal of becoming 20 brands in the next five years.”

John believes there are two key drivers behind the company’ s growth – the first one being its food.“ We are a true platform company providing‘ better for you’ food, which there is a lot of opportunity in because, unfortunately, there aren’ t a great deal of healthy options out there. We use very clean ingredients and we’ re conscious about the types of products we bring into our restaurants- all our brands are as preservative, antibiotic and hormone-free as possible. With Barberitos, for example, our queso is made daily from a brick of cheese and our salsa and guacamole are made fresh every day. In that channel, we are extremely healthy in comparison to our competitors, which helps us tremendously.

“ Secondly, it’ s highly beneficial having one shared service and operational platform.

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