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WOWorks
For instance, if we have a franchise in Philadelphia operating five Saladworks restaurants, they can potentially open a Garbanzo, a Barberitos or a Zoup in the same geographical location because their POS system, loyalty platform, technology package, and operational processes will look the same. Consequently, they can share team members from one concept to the other. All our concepts are currently‘ walk down the line’, create-your-own signature items and our technology and training platforms are very similar. Franchisees are therefore able to cross pollinate with our brands without having to travel more than 45 minutes from their home every day, which is incredibly advantageous.”
Community engagement
WOWorks has built its brands on a foundation of community, striving only to partner with franchisees who are passionate and engaged in their community.“ I can teach somebody how to make a salad,” John states.“ I can’ t teach somebody how to treat their team members well, run a vibrant restaurant, engage with people and become immersed in the community. A good franchisee for WOWorks is one who is sponsoring the local sports teams, joining street parades, attending Art in the Park and other community events, and generally doing things to support their community. They’ re our best franchisees – they’ re always in our top quartile of high performing restaurants.”
With community in mind, John explains the brand’ s original locations are usually where their core strength lies, but many of them are expanding rapidly.“ Garbanzo was based out of Denver, so they’ re very strong there,” he says.“ Frutta Bowls comprises cold treats, such as Acai and Pitaya bowls and smoothies and they are popular in warmer climates, so that brand is growing aggressively in the South. foodchainmagazine. com 137