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“ I started my career in finance in London, but I left a job that didn’ t work out for me in 2013 and took some time out,” Chris reveals.“ I had two hobbies: rugby and food. A lot of people advised me to try making one of my hobbies into my job, so I decided to make food my career. I immersed myself in work experience in restaurants, but soon learned that, at the age of 40, with a family on the way, being a commis chef in London was not the answer for me.”
Following this realization, Chris enrolled in the prestigious Leiths School of Food and Wine in London and spent a year experimenting with culinary concepts, but no ideas stuck. However, his entrepreneurial journey struck gold one night when he met a stranger with a shared passion and an intriguing idea.
“ I was introduced to this guy named Alessandro Savelli and we met one Wednesday evening and hit it off. He had this idea for an amazing pasta business, and I loved the idea of premiumizing fresh pasta and transforming it into something better,” Chris continues.“ Our mission is to be the authority in fresh pasta and sauces. We started the business in cookat-home fresh pasta meal kits, not because it was our final goal but because it was a relatively easy way to get started. We began building a customer base, consolidating the brand, and taking orders through a simple website; without having to worry about many of the logistics such as preparing the food, which we did through a co-packer, and began to grow. After a couple of years of operation, we were contacted by Harrods and invited to be a part of their revamped Fresh Market Hall. We pitched our business and were successful, launching in Harrods in 2018. That was our first venture outside of the meal kits and showed the flexibility of the brand and product; since then we started selling the meal kits via Ocado, and in March 2020 we launched our first kitchen for hot food delivery in Clapham. Lockdown then hit, and whilst the cook-athome meal kit business boomed, we still found time and energy to grow to seven delivery kitchens by the end of 2020.
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