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SPARKING
AT SCALE
How la Madeleine’ s bakery cafés are heating up for the next era
For more than four decades, la Madeleine has been serving French inspired comfort, genuine hospitality, and everyday value. With nearly 90 bakery cafés across the United States and a growing presence in airports and universities, the brand is in the middle of a powerful rejuvenation. The fireplaces still glow, the baguettes still bake, but the pace and clarity of growth have changed dramatically. la Madeleine is an all-day bakery café where guests can start with a warm croissant and café au lait, drop in for soups, salads, and sandwiches at lunch, and return in the evening for heartier entrées, pastries, and coffee. It is a place to linger, not just a place to order and leave; a uniquely warm, welcoming environment that fosters comfort and connection, whether guests treat it as a quick escape, a neighborhood gathering spot or their go-to space between home and work.
Under the fresh leadership of Chief Executive Officer and President John Dillon and his team, that core idea is being sharpened, scaled and modernized.“ I actually grew up on this brand,” John says.“ la Madeleine is not theoretical to me; it is deeply personal. My mom loved this place, and over time it became a favorite for my own family. When I stepped into this role, the job for me and my team was to protect what guests love and build a much bigger future on top of it.”
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