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with fresh urgency. Existing franchisees are investing in remodels and new cafés, while new franchisees are joining the system as the growth story becomes clearer and new markets open for development in 2026 and beyond.“ There is a different energy in the field right now,” John says.“ Our teams feel the brand moving forward. Our franchisees see the momentum, the new prototype, the upcoming coffee work and the focus on core bakery elements. They see that we are not just talking about growth, we are engineering it together.”
The company has set a clear and ambitious vision: to become the world’ s
most beloved bakery and café brand by 2030. John and his team believe that goal is achievable as la Madeleine more than doubles in size and continues to modernize its offer without losing its soul.“ It is a bold target and that is exactly why we like it,” John concludes.“ la Madeleine is in a rejuvenation phase right now and the brand is on fire in the best possible way. If we keep sparking joy every day, growth will take care of itself.” ■
www. lamadeleine. com
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